For Pharma & CRAMS

Beyond the "Sample Bag."

Consultative Pharma Selling.

Whether you are deploying Medical Reps (MRs) to doctors or selling API/CRAMS services B2B—the old "features & benefits" pitch is dead. We build sales teams that act as scientific partners.

The "Commodity" Crisis

Doctors have 2 minutes for you. B2B buyers have 100 suppliers for the same molecule. How do you stand out?

The "Postman" MR

Medical Reps who just deliver samples and recite a brochure without engaging the doctor clinically.

B2B Price Wars

CRAMS and API teams losing global contracts because they sell on "Price per Kg" instead of "Supply Chain Reliability."

Access Barriers

Inability to get past receptionists or navigate hospital formularies for institutional sales.

Dual-Track Pharma Training

For Field Force (MRs)

"In-Clinic Effectiveness": Training reps to ask insightful questions, handle scientific objections, and close for the prescription (Rx).

For B2B (CRAMS/API)

"Strategic Key Account Management": Mapping global buying centers and selling long-term partnership value over spot pricing.

For Manager Leadership

Moving Area Managers from "Super-Reps" to "Coaches" who improve their team's performance in the field.

Success Story

“Our B2B export team was struggling to crack the US market. Sales Fundas helped us restructure our pitch from ‘Manufacturing Capacity’ to ‘Regulatory Partnership.’ We secured 2 strategic CDMO contracts worth $5M.”

— VP International Business, Indian Pharma Major

Prescribe Growth for Your Business

Whether B2C or B2B, we have the prescription for your sales ailments.