For Biotech & CROs

Don't Just Explain the Science.

Sell the Solution.

Your technology is groundbreaking, but your sales process is stuck in the lab. We teach PhDs and technical sales teams how to commercialize innovation without "dumbing it down."

The "Scientist Selling" Trap

Selling to other scientists is unique. They are skeptical of "sales tactics." But failing to ask for the business means your innovation stays on the shelf.

Feature Overload

Your team spends 60 minutes explaining the mechanism of action (MOA) but 0 minutes explaining the ROI or efficiency gains.

CRO Bidding Wars

Contract Research Organizations often lose deals to cheaper competitors because they fail to sell their "Quality Assurance" value.

Long Sales Cycles

Getting stuck in "Pilot Purgatory"—running endless free samples or pilots without a clear path to a commercial contract.

Technical Sales Framework

Selling to Skeptics

How to build credibility with Principal Investigators (PIs) and Lab Directors without sounding like a "salesperson."

Escaping the Lab Bench

Navigating past the end-user (scientist) to the budget holder (Procurement/Finance) to actually close the deal.

Structuring CRO Deals

Moving from "Fee-for-Service" models to strategic partnership models that ensure recurring revenue.

Client Win

“We provide genomic sequencing services. Our team was terrified of ‘selling.’ Sales Fundas gave us a framework to have ‘scientific consultations’ that naturally led to contracts. Revenue is up 40%.”

— CSO, Biotech Startup, Bangalore

Scale Your Science

Great science deserves great sales. Let's build your commercial engine.