Fractional CSO Service

Fractional CSO Service for B2B Growth

Stop being your company's only salesperson. Get the C-level sales leadership you need to build a scalable revenue engine, at a fraction of the cost of a full-time hire.

Are You the Sales Bottleneck?

You've achieved product-market fit and initial traction, often through your own (the founder's) efforts. But now you're stuck, and growth is chaotic.

You're Trapped in Sales

As CEO, you're still closing every major deal. You can't focus on product, strategy, or funding because you *are* the sales department.

Your Sales Process is "In Your Head"

There's no repeatable playbook. Every new hire has to learn by osmosis, leading to high variance and slow ramp-up times.

A Full-Time VP is a Risky Bet

A C-level sales hire is a 40L-60L+ annual commitment. Hiring the wrong one can set you back 12-18 months. You need the *strategy* now, not the full-time cost.

The Modern Solution: An On-Demand Sales Leader

A Fractional Chief Sales Officer (CSO) is not a consultant who gives you a PDF. They are a true “part-time executive” who embeds in your company to build, lead, and execute your sales strategy.

You get the “experience and impact” of a 20-year sales veteran for the “fraction” of the cost and time you need, typically 10-20 hours per week.

What We Build For You

A Complete, Scalable Sales Engine

Our Fractional CSO service is a hands-on engagement focused on building four critical pillars of sales infrastructure.

Strategy & GTM Playbook

A documented plan for how you win.

Sales Process Engineering

The “how” your team sells.

Team Building & Coaching

Building your A-team.

Tech Stack & Operations

The tools that run the engine.

Why Not Just Hire a Full-Time VP?

A full-time VP of Sales is a great goal, but it's often the wrong *first* hire. It's a high-risk, high-cost bet on a single person. A Fractional CSO de-risks your growth.

Factor	Fractional CSO (Sales Fundas)	Full-Time VP of Sales	Doing Nothing (Founder-Led)
Cost	Predictable, part-time cost. No benefits, equity, or bonus.	Very High. 40L-60L+ base + bonus + equity.	Highest opportunity cost. Your time is priceless.
Time to Impact	Immediate. We start building your playbook in Week 1.	Slow. 60-90 day recruitment + 90-180 day ramp-up time.	Stagnant. Growth is flat or declining.
Risk	Very Low. A flexible engagement. If it's not a fit, we part ways.	Very High. A bad C-level hire is toxic and can set you back 18+ months.	Catastrophic. Risk of burnout, missed targets, and competitor takeover.
Primary Focus	Execution & Building. We build the systems, playbooks, and processes with you.	Managing & Reporting. Often focused on team management, not foundational building.	Surviving. Juggling sales with 10 other jobs.

Ideal Partners

Is a Fractional CSO Right for You?

This service is not for everyone. We work best with specific B2B companies at a critical inflection point.

You are a B2B Startup (Seed to Series B) or SMB with $1M-$10M in revenue.
You have achieved product-market fit and have initial customers.
You are the CEO/Founder and you know you are the current bottleneck to growth.
You are ready to invest in a process, not just a person.

Proof This Model Works

"Working with Jayant as our Fractional CSO was a game-changer. We were stuck in the 'founder-led sales' trap. He came in, built our entire sales playbook, helped us hire our first two reps, and gave us a predictable pipeline for the first time. Our revenue doubled in 6 months."

B2B SaaS Founder

Pune, India

Ready to Build Your Scalable Sales Engine?

Let’s start with a complimentary 30-minute sales audit. We’ll diagnose your current sales process and give you an actionable 3-point plan to improve your pipeline, 100% free and confidential.