Jayant is not a “guru” who has never carried a bag. He is a veteran B2B sales practitioner who has navigated the complexities of enterprise selling for over two decades.
After years of leading sales teams and observing the startup ecosystem in India, specifically through the eChai Ventures network, Jayant realized that early-stage founders were making the same avoidable mistakes. They were hiring expensive VPs too early, failing to document processes, and relying on “hero selling.”
He founded Sales Fundas to bridge this gap—providing the strategic leadership of a CSO with the hands-on execution of a coach.
Core Expertise:
GTM Strategy
Deal Negotiation
Pipeline Engineering
Team Coaching
Action without strategy is chaos. We define your ideal customer profile (ICP), positioning, and go-to-market plan before making a single call.
Scalability requires repeatability. We build robust CRM workflows, playbooks, and pipelines that don’t rely on “hero” sales reps.
Gut feelings don’t scale. We implement KPIs and dashboards to track leading indicators, ensuring we fix issues before they impact revenue.
We don’t believe in the “born salesman” myth. We believe that B2B sales is an engineering problem. If you can define the process, you can scale the revenue.
We aren’t here to stroke your ego. If your pricing is wrong, your ICP is undefined, or your team is underperforming, we will tell you. Growth starts with honesty.
We don’t deliver “decks” that gather dust. We deliver playbooks, scripts, and hired reps. Our success is measured strictly by the increase in your revenue.
Don't let another quarter pass with missed targets. Partner with Jayant Kelkar and build a sales engine that delivers consistent results.
