For Manufacturing & OEMs

Stop Quoting Specs.

Start Selling Efficiency.

In heavy engineering and automation, the "lowest price" (L1) often wins—but only if you let it. We train industrial sales teams to sell Total Cost of Ownership (TCO) and ROI, not just machinery.

The "Commodity" Trap in Engineering

Your product is superior, but the Purchase Manager treats it like a commodity. Your sales team struggles to access the Plant Head or Technical Director who actually values quality.

Engineer ≠ Salesperson

Your technical team is great at answering questions but terrible at *asking* for the order or uncovering pain points.

Dealer Dormancy

You have 50 dealers, but 80% of your revenue comes from the top 5. The rest are just waiting for the phone to ring.

The L1 Nightmare

Losing tenders by 2% price difference because you failed to quantify your superior lifespan or service support.

Engineering Your Sales Process

TCO Selling (Total Cost of Ownership)

Teaching reps to shift the conversation from "Price of Purchase" to "Cost of Operation" (maintenance, energy, downtime).

Dealer Network Activation

Moving dealers from "Order Takers" to "Market Hunters." We implement scorecards and joint-visit protocols.

Key Account Management (KAM)

Strategies to penetrate large automotive or FMCG plants to become the preferred vendor for all units.

Client Win

“We manufacture industrial pumps. We were stuck in price wars. Sales Fundas helped us build an ‘Energy Audit’ sales tool. We now show customers how our pumps save electricity, allowing us to charge a 15% premium.”

— MD, Industrial Pump Manufacturer, Gujarat

Optimize Your Sales Engine

Don't let your superior engineering lose to inferior sales skills.