The Methodology

We Don't Believe in "Magic."

We Believe in Process Engineering.

Sales isn't just an art; it's a system. Whether you engage us for Fractional CSO services or Training, we apply a rigorous 4-stage framework to eliminate unpredictability.

1. Diagnose & Audit

Duration: Weeks 1-2

Prescription without diagnosis is malpractice. We start by lifting the hood of your sales engine to understand exactly where the leakage is. We don’t guess; we look at the data.

Key Deliverables:

2. Design the Playbook

Duration: Weeks 3-4

We move from “founder intuition” to documented process. We build the customized assets your team needs to sell consistently, even when you aren’t in the room.

Key Deliverables:

3. Deploy & Train

Duration: Weeks 5-8

A playbook is useless if it sits in a folder. We roll up our sleeves and train your team. We join live calls, conduct roleplays, and ensure adoption of the new system.

Key Deliverables:

4. Optimize & Scale

Duration: Ongoing

Sales is never “done.” We use data to refine the process, improve conversion rates, and help you hire the long-term leaders who will take the baton from us.

Key Deliverables:

How We Apply This To You

The framework remains the same, but the execution is tailored to your specific engagement.

Fractional CSO

For ongoing leadership

We own the entire process. We are the ones designing the strategy and holding the team accountable every week.

Corporate Training

For skill upskilling

We focus heavily on Step 3 (Deploy & Train), customizing the curriculum to your existing playbook gaps.

Startup Accelerator

For early-stage GTM

We compress Steps 1-3 into an intense 8-week sprint to get you to your first 10 customers fast.

Your Process Starts with Step 1.

We can't fix what we don't understand. Let's start with the diagnosis. It's free, it's high-value, and it's the first step to predictable revenue.