Sales isn't just an art; it's a system. Whether you engage us for Fractional CSO services or Training, we apply a rigorous 4-stage framework to eliminate unpredictability.
1. Diagnose & Audit
Duration: Weeks 1-2
Prescription without diagnosis is malpractice. We start by lifting the hood of your sales engine to understand exactly where the leakage is. We don’t guess; we look at the data.
Key Deliverables:
Pipeline Health Check
Competitor GTM Analysis
Tech Stack Audit (CRM)
Team Skills Assessment
2. Design the Playbook
Duration: Weeks 3-4
We move from “founder intuition” to documented process. We build the customized assets your team needs to sell consistently, even when you aren’t in the room.
Key Deliverables:
ICP & Buyer Personas
Objection Handling Battlecards
Sales Scripts & Email Sequences
CRM Configuration
3. Deploy & Train
Duration: Weeks 5-8
A playbook is useless if it sits in a folder. We roll up our sleeves and train your team. We join live calls, conduct roleplays, and ensure adoption of the new system.
Key Deliverables:
Live Sales Workshops
Pipeline Review Cadence
Call Review & Scoring
Outreach Campaign Launch
4. Optimize & Scale
Duration: Ongoing
Sales is never “done.” We use data to refine the process, improve conversion rates, and help you hire the long-term leaders who will take the baton from us.
Key Deliverables:
Sales Dashboards (KPIs)
Final Handover Playbook
Hiring Scorecards
Recruitment Support
How We Apply This To You
The framework remains the same, but the execution is tailored to your specific engagement.
Fractional CSO
For ongoing leadership
We own the entire process. We are the ones designing the strategy and holding the team accountable every week.