Sales-First Startup Accelerator

Stop Pitching VCs. Start Selling to Customers.

A great product doesn't sell itself. Our 8-week, hands-on Go-to-Market accelerator is for B2B founders who are ready to stop building and start selling.

"My Product is Great, But We Can't Get Customers"

This is the #1 killer of B2B startups. You've built an amazing product, but you're trapped in the founder-sales bottleneck.

You're the Only Salesperson

You (the founder) are doing all the demos and closing all the deals. You're a bottleneck, and you can't focus on building the company.

No Repeatable Process

Every sale is a custom, heroic effort. You have no formal playbook, no clear sales stages, and no idea how to hire or train a new rep.

Generalist Accelerators Fail You

You've tried other programs. They offer "mentorship" and "pitch deck practice" but give you zero tactical, hands-on help to actually *get customers*.

This Isn't a Lecture. It's a Go-to-Market Sprint.

The Sales-First Startup Accelerator is an intensive, 8-week program for a small cohort of B2B founders. We don’t talk theory. We build your entire GTM playbook, script your calls, and help you close your next 10 customers.

It’s 100% practitioner-led by Jayant Kelkar, a 20-year B2B sales veteran and a key member of the eChai Ventures network.

The Program Playbook

What You Will Build in 8 Weeks

You will graduate with a complete, documented, and validated sales engine.

Phase 1: Foundation (Weeks 1-2)

Build your GTM blueprint.

Phase 2: Execution (Weeks 3-6)

Launch your sales process.

Phase 3: Scale (Weeks 7-8)

Build the engine for growth.

Who Should Apply?

This Program is For...

This program is an intensive, hands-on sprint. We are looking for founders who are ready to do the work.

B2B Founders (SaaS, Tech, or Service-based).
Seed or Pre-Seed: stage (or bootstrapped) with a live product.
You have achieved Product-Market Fit (people want your product) but lack GTM Fit (you don't know how to sell it).
You are coachable and ready to execute, not just learn theory.

From Zero to a Seed Round

"We had a great product, but we were just flailing with ad-hoc sales. The Sales-First Accelerator gave us a step-by-step process. We signed 6 pilot customers *during* the 8-week program and used that traction and playbook to close our seed round."

Founder, B2B FinTech Startup

eChai Ventures Network Member

The Next Cohort is Limited to 10 Founders.

We keep cohorts small to guarantee 1-on-1 access and hands-on support for every founder. Applications are reviewed on a rolling basis.

Apply now to secure your spot and build the sales engine your startup deserves.